Holy Sin
Holy Sin, with Chyawanprash. A familiar Ayurvedic preparation reworked into the Raw Radicles chocolate format.
A DSPL-owned consumer brand
Raw Radicles
How we took an Ayurvedic chocolate range from a one-line idea to six compliant, production-ready SKUs.
We own it, so we carry every decision
Raw Radicles is not a client case study. It is our brand. We funded the development, briefed the formulation, designed the packs, cleared the regulatory approvals, commissioned the photography, set the pricing and built the sales channels.
When a packaging run has a defect, we pay for the reprint. When an FSSAI declaration is ambiguous, our launch is delayed. That direct exposure is what makes our advice practical: we only recommend what we have tested with our own money.
Six 60 g bars across three collections
Each collection pairs real cacao with one Ayurvedic botanical and is developed in milk and dark variants.
Wrath Relief
Wrath Relief, with Ashwagandha. The botanical is paired with real cacao as part of the collection's chocolate formulation.
Smart Sin
Smart Sin, with Brahmi. The formulation balances the selected botanical with the flavour requirements of the finished chocolate.
Product development and production
Formulation partnership in Thrissur, Keralam
The botanical selection and formulation brief were developed with Ayurvedic specialists in Thrissur, working from traditional preparations rather than an extract supplier's catalogue.
Manufacturing partnership in Ernakulam, Keralam
Dedicated bean-to-bar chocolate manufacturing partner chosen for ability to handle botanical inclusions and maintain strict temperature controls.
What the work involved
Six workstreams, one product
Formulation brief
Defined botanical targets, dosing levels and taste profiles for Holy Sin, Wrath Relief and Smart Sin, matching traditional Ayurvedic principles to consumer confectionery.
Packaging and identity
Designed six 60 g wrapper artworks, inner foil branding and outer display cartons, ensuring visual distinction across milk and dark variants while maintaining brand cohesion.
FSSAI and Legal Metrology labelling
Prepared complete label panels, nutritional tables, statutory declarations and allergen warnings to comply with FSSAI (Labelling and Display) Regulations and Legal Metrology (Packaged Commodities) Rules.
Commercial photography
Planned, directed and shot studio product photography, lifestyle imagery and packaging renders for e-commerce listings, marketing collateral and retail presentations.
Pricing and margins
Modelled cost of goods, distributor margins, marketplace commissions, logistics overheads and retail price points to build sustainable unit economics across all six SKUs.
Route to market
Designed channel strategy across direct-to-consumer storefront, Amazon India, quick-commerce platforms and selective retail distribution in South India.
What it gives us
We learned this by doing it, not by reading about it
Every recommendation we give clients on packaging, compliance, photography, pricing or marketplace setup comes from having solved the same problem on Raw Radicles.