Search engine optimisation
Technical audit, search intent research, on-page structure, internal linking and a content plan built around terms you can realistically win, not head terms that will never convert. Monthly reporting on rankings, qualified sessions and enquiries.
Paid campaign management
Google Search, Google Shopping, Meta and marketplace ads. Campaign structure, creative briefing, budget pacing and weekly optimisation, with spend reviewed against agreed cost-per-enquiry or ROAS targets.
Analytics and reporting
GA4 and conversion tracking configured before launch, not after. Traffic, spend, enquiries and revenue reported monthly against definitions agreed in writing at the start.
Content and copywriting
Landing pages, articles, product copy and campaign messaging written to search intent and to your brand voice, by people who have written for a product they had to sell themselves.